04:54 So if you accept that your number one task as a speaker is to build an idea inside the minds of your audience, here are four guidelines for how you should go about that task:
One, limit your talk to just one major idea.
05:03 One, limit your talk to just one major idea. Ideas are complex things; you need to slash back your content so that you can focus on the single idea you’re most passionate about, and give yourself a chance to explain that one thing properly. You have to give context, share examples, make it vivid. So pick one idea, and make it the through-line running through your entire talk, so that everything you say links back to it in some way.
Two, give your listeners a reason to care. Before you can start building things inside the minds of your audience, you have to get their permission to welcome you in. And the main tool to achieve that?Curiosity.
05:32 Two, give your listeners a reason to care. Before you can start building things inside the minds of your audience, you have to get their permission to welcome you in. And the main tool to achieve that?Curiosity. Stir your audience’s curiosity. Use intriguing, provocative questions to identify why something doesn’t make sense and needs explaining. If you can reveal a disconnection in someone’s worldview,they’ll feel the need to bridge that knowledge gap. And once you’ve sparked that desire, it will be so much easier to start building your idea.
Three, …metaphors can play a crucial role in showing how the pieces fit together, because they reveal the desired shape of the pattern,based on an idea that the listener already understands.
06:09 Three, build your idea, piece by piece, out of concepts that your audience already understands. You use the power of language to weave together concepts that already exist in your listeners’ minds — but not your language, their language. You start where they are. The speakers often forget that many of the terms and concepts they live with are completely unfamiliar to their audiences. Now, metaphors can play a crucial role in showing how the pieces fit together, because they reveal the desired shape of the pattern,based on an idea that the listener already understands.
Four, here’s the final tip: Make your idea worth sharing. By that I mean, ask yourself the question: “Who does this idea benefit?”
07:14 Four, here’s the final tip: Make your idea worth sharing. By that I mean, ask yourself the question: “Who does this idea benefit?” And I need you to be honest with the answer. If the idea only serves you or your organization, then, I’m sorry to say, it’s probably not worth sharing. The audience will see right through you. But if you believe that the idea has the potential to brighten up someone else’s day or change someone else’s perspective for the better or inspire someone to do something differently, then you have the core ingredient to a truly great talk, one that can be a gift to them and to all of us.
Here’s an excellent example of great story-telling (one that evokes the audience’s imaginations) that sticks to the delivery of the business agenda.
Without straining to understand it, the audience is subtly drawn into the key contents that the presenter was presenting through her excellent story telling.
3. Try to understand the other person’s objectives
The most valuable thing you can do is correctly identify the other person’s top priorities. Often, they’re not at odds with yours; you can give them what they want so they feel like they’ve won, all at little cost to yourself. Yes, negotiating is about money and the bottom line, but a lot of times, it’s much more emotional and complex than that. Realizing that the economic outcome may not be the other party’s top priority gives you more chips to play with and will enable you to achieve better results than you may have anticipated.
Ivanka Trump is the executive vice president of development and acquisitions of the Trump Organization and founder and CEO of the Ivanka Trump Collection and the #WomenWhoWork initiative.
4. Your Brain Can Be Bought
Moran is no stranger to working with brands. Product manufacturers spend a poop-load of money to know all the neurological nuances that go into purchasing decisions. Their often lavishly funded brain-hacking studies are the reasons prices end in .99, the reason movie theater seats are red (it’s perceived as more dramatic), the reason grocery stores are lit and arranged a certain way, the reason you can’t find a clock in a casino, and even why I bought that Slap Chop a few years ago. Particularly in the case of infomercials, the science of it all is that your brain releases dopamine in response to the idea of a reward. That’s why they offer you not one, not two, not three, but 20 add-ons for the same price if you call now. The reason you need to call now? Dopamine wears off in 10 minutes.
These principles are also used extensively by Russel Brand, hence I decided to use them as the main elements that comprise the “Russel Brand Method.” The method is made up of a combination of the following
A robust belief system
Commanding body language
Clarity/presence (not overwhelmed by your emotions)
Ability to exploit other people’s words