In the final flurry of Christmas shopping last year, a buyer in Miami snapped up a new, 18-carat rose-gold men’s Rolex watch for $29,000 on the eBay iPhone app.
A $14 trillion opportunity
Over the past few years, the speed of globalization has been astounding. The rate of adoption of the on-demand economy has been breathtaking. Technology, and mobile technology in particular, has driven a secular shift in the way we shop and live, causing the online and offline worlds to meld and fuse.
I believe the five trends I have outlined are capable of delivering another secular shift in commerce. It’s coming, and for companies ready to embrace it, there’s a $14 trillion opportunity at stake.