4. Your Brain Can Be Bought
Moran is no stranger to working with brands. Product manufacturers spend a poop-load of money to know all the neurological nuances that go into purchasing decisions. Their often lavishly funded brain-hacking studies are the reasons prices end in .99, the reason movie theater seats are red (it’s perceived as more dramatic), the reason grocery stores are lit and arranged a certain way, the reason you can’t find a clock in a casino, and even why I bought that Slap Chop a few years ago. Particularly in the case of infomercials, the science of it all is that your brain releases dopamine in response to the idea of a reward. That’s why they offer you not one, not two, not three, but 20 add-ons for the same price if you call now. The reason you need to call now? Dopamine wears off in 10 minutes.